Business Development Executive

Summary of The Role The Business Development Coordinator supports business growth by making outbound calls to care homes across England, introducing the pharmacy services available and generating qualified appointments for Business Development Managers. The role involves researching and qualifying prospective customers, maintaining relationships with potential clients, and managing follow-ups to support business development activities. As the role develops, the position will also provide first-line support and training to care home customers using the online portal Role Responsibilities

• Make outbound calls to care home managers, owners and other key decision-makers using approved prospect lists and scripts, ensuring all contact and opt-out requirements are followed.
• Introduce and explain the pharmacy services available, referring queries relating to pricing, contract terms or clinical services to the relevant Business Development Manager.
• Research and qualify prospective care homes by gathering information such as bed numbers, residential or nursing status, current pharmacy provider, contract renewal dates, decision-makers and business requirements.
• Arrange qualified appointments for Business Development Managers, manage diary bookings, send confirmations and reminders, and reschedule missed appointments where necessary.
• Maintain contact with prospects who are not immediately ready to proceed and schedule follow-ups around their contract renewal dates.
• Work towards agreed activity and appointment targets, including calls made, conversations, appointments booked and appointments attended.
• Provide first-line telephone, email and video support to care home staff using the online portal.
• Deliver onboarding and training sessions for new care home customers through platforms such as Microsoft Teams or Zoom.
• Record support requests, resolve routine queries and escalate technical issues where necessary.
• Assist with preparing and updating user guides, FAQs and training materials, while sharing customer feedback and suggestions.
• Maintain accurate and up-to-date CRM records of calls, prospect details, appointment outcomes and follow-up actions on the same day.
• Prepare daily or weekly activity reports covering calls, leads, conversations, appointments, pipeline activity and outstanding follow-ups.
• Handle personal and customer information securely, following relevant data protection, privacy and information governance requirements.
• Work closely with Business Development, Operations and IT teams to improve lead quality, follow-up processes and the overall customer experience.
• Attend regular team meetings and one-to-one discussions to review performance and business development activities.

Essential Skills, Knowledge & Experience

• 1–3 years of experience in B2B outbound telesales, appointment setting, lead generation or a similar business development role.
• Excellent spoken and written English, with clear pronunciation and confidence communicating with care home managers and business decision-makers.
• Strong telephone communication, rapport-building, objection-handling and follow-up skills.
• Ability to research and qualify prospects and identify relevant business opportunities.
• Strong organisational skills, with the ability to manage multiple prospects, appointments and follow-up activities simultaneously.
• Accurate data entry skills and experience maintaining CRM records and activity reports.
• Working knowledge of Microsoft 365, Excel, Teams, Zoom, email and CRM systems.
• Confidence using web-based systems and explaining software to non-technical users.
• Professional discretion and a good understanding of data protection and confidentiality requirements.
• Previous experience in pharmacy, pharmaceutical retail or healthcare is an advantage.
• Familiarity with the UK care sector, including how care homes operate and receive pharmacy services, is desirable.

Personal Attributes

• Confident and professional communicator with a customer-focused approach.
• Self-motivated, resilient and target-driven.
• Proactive, organised and able to manage workload independently.
• Patient and approachable, particularly when supporting customers with software and online systems.
• Adaptable and willing to learn new systems, processes and services.
• Reliable, detail-oriented and committed to maintaining confidentiality and compliance.